%0 Journal Article
%T 小说IP改编电视剧播放量的影响因素分析<br>Analysis on the Influencing Factors of TV Plays Adapted from Novel IP
%A 付瑶
%A 卢韵凤
%A 李彤
%A 江婷
%J Modern Marketing
%P 28-37
%@ 2160-7370
%D 2019
%I Hans Publishing
%R 10.12677/MOM.2019.93005
%X 随着网络文学的迅速发展，中国的电视剧开启了一个新纪元，无数的网络文学改编剧蜂拥而至，2018年也是网文IP改编剧热播的一年。中国电视剧市场近年来发展势头不断走高，作为电视剧市场中的中坚力量，IP改编也在不断地寻求发展创新道路。IP改编现象的火热，背后必有许多因素作为支撑，这些因素值得挖掘和思考。本文通过分析小说IP改编电视剧成功的因素，通过样本验证了12个不同因素对播放量的影响程度，探索提升影视剧成功的有效途径，为今后IP改编影视剧行业提供合理借鉴，从而提高影视剧的质量，提高该区域经济发展。经过研究，我们发现，出品年份、女主角/配角粉丝数量、播放集数、微博超话阅读数是影响IP改编电视剧播放量的重要因素。<br />
With the rapid development of network literature, Chinese TV plays have opened a new era. Nu-merous network literature changes scriptwriter to swarm in. 2018 is also a hot year for network literature IP to be changed into scriptwriter. In recent years, the Chinese television drama market has been gaining momentum. As the backbone of the TV drama market, IP adaptation is also con-stantly seeking for development and innovation. There are many factors behind the popularity of IP adaptation, which are worth exploring and thinking about. By analyzing the success factors of IP adapted TV series, the sample verifies the influence degree of 12 different factors on the playing amount. This paper explores effective ways to improve the success of TV series, so as to provide reasonable reference for the industry of IP adapted TV series in the future, so as to improve the quality of movies and TV series and improve the regional economic development. After research, we found that the year of production, the number of fans of the leading actress/supporting actress, the number of episodes played, and the degree of fan participation on Weibo are the important factors affecting the number of IP adapted TV plays played.
%K IP改编，电视剧，网络文学，原创<br>IP Adaptation
%K TV Plays
%K Network Literature
%K Originality
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=31861