%0 Journal Article %T Strategic Analysis of the Development of Small and Medium-Sized Accounting Firms in Jing Zhou %A Bangling Liu %A Hong Zhou %A Xiao Pei %J Open Journal of Accounting %P 51-59 %@ 2169-3412 %D 2020 %I Scientific Research Publishing %R 10.4236/ojacct.2020.94005 %X The main body of accounting services in the market economy of Jing Zhou City is currently mainly composed of small and medium-sized enterprises; each year, small and medium-sized accounting firms mainly provide its traditional class audit, proxy bookkeeping, capital inspection and other services. However, due to the fact that current small and medium-sized accounting firms in Jing Zhou have the characteristics of a single structure, a large number of organizations, fierce competition and so on, these probably result in the slow development of small and medium-sized accounting firms in the local market. Based on an analysis on the current status of the development of small and medium-sized accounting firms in Jing Zhou, and the problems that may be encountered in their further development, this article proposes a series of targeted development recommendations to seek the long-term development of small and medium-sized accounting firms in Jing Zhou. %K Small and Medium-Sized Accounting Firms %K Development %K Influencing Factors %K Recommendationsc %U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=102285