%0 Journal Article %T The Importance of Communication as Part of the Management Process %J 21st Century Media and Communications %D 2017 %X Communication is an integral part of the management process. We find it as a prerequisite for the realization of optimal management, as part of the elements of organizational and management structure, as a means of implementing basic management functions, but it is also necessary in the implementation of the process of making management decisions. §łommunication also helps to implement leadership. Therefore, managers should endeavor to implement effective communication and its management %K communication^ management^ function^ decisions^ communication channels %U http://journals.uni-vt.bg/mc/eng/vol1/iss1/19