%0 Journal Article %T Political Discourse in the Media, or How Corruption of Language Evolves %J 21st Century Media and Communications %D 2017 %X The subject of the paper is the inevitable, utilitarian and effective symbiosis between power and language, which is a main precondition for the conversion from £¿language of power¡± to £¿language power¡±. £¿Cryptic language¡± is the basic mechanism by which £¿language of power¡± systematically and creatively modifies itself into £¿language power¡±, and corruption of language becomes corruption by language. Thus, logical, deductive, and conceptual thinking are neglected at the expense of emotions, imagination and sensory activity. This mechanism is a function of skilful and permanent interaction between media discourse and political discourse. It is an indisputable and eloquent manifestation of one of the new functions of language ¨C realization of a hidden and intentional manipulative influence on the feelings, adjustments, prejudices, beliefs, thinking, and ultimately ¨C on the societal behaviour %K political discourse in the media^ language of power^ language power^ cryptic language^ corruption of language^ manipulative influence %U http://journals.uni-vt.bg/mc/eng/vol1/iss1/11