%0 Journal Article
%T Metaphor and its Communication Capabilities in Terms of Image Creation
%J STUDIA PHILOLOGICA
%D 2017
%X The article attempts to determine how the use of metaphor influences the image of the author. The data were collected by means of an empirical study. Having read a column, the respondents defined the characteristics of the author¡¯s image and then wrote down text passages they believed communicated the indicated qualities of the columnist. The results show that quotes employing metaphors relate to defining the author as ¡®an interesting writer,¡¯ ¡®ironic,¡¯ ¡®witty,¡¯ or ¡®bluntly communicating their bold opinions.¡¯ This text defines the principles on which metaphor is based and determines the conditions that are responsible for the communicating of each of the indicated features of image
%K image^ style^ discourse analysis^ image study^ image study methodology^ linguistic communication.
%U http://journals.uni-vt.bg/studiaphilologica/eng/vol36/iss2/8