%0 Journal Article
%T Emotional Branding in the Labyrinth of the Post-Truth
%A Sezerliev
%A Stefan
%J 21st Century Media and Communications
%D 2018
%X Post-truth and emotional branding are constantly criticized, the main argument being the creation of emotional pressure in the decision-making process. This is also cited as a prerequisite for fake news, rumours, political lies etc. Can we get out of this frame and look for new intersections of post-truth and emotional branding? Perhaps this would be a way of humanizing post-truth for the benefit of society and reducing brand populism
%K Post-truth Era^ brand^ emotional branding^ brand populism^ media^ rhetoric^ consumers.
%U http://journals.uni-vt.bg/mc/eng/vol2/iss1/3