%0 Journal Article
%T Relationship Management in Online Political Communications
%J 21st Century Media and Communications
%D 2017
%X The paper discusses the communication features of the web and the opportunities for strategic management in online political communications. It focuses on the role of ¡°The network of relations¡° and the mechanisms of functioning of the brand narrative as a consumer-centered proces
%K relationship management^ online political communications^ customer-centric brand communities
%U http://journals.uni-vt.bg/mc/eng/vol1/iss1/2