%0 Journal Article %T Bradford¡¯s law, the long tail principle, and transparency in Journal Impact Factor calculations %J Archive of "Pharmacy Practice". %D 2016 %R 10.18549/PharmPract.2014.03.842 %X Beyond the commonly mentioned limitations of the Journal Impact Factor, we discuss the obsolete principle of selecting journals to create a fake-representative sample of ¡®journals that matter¡¯ and the opacity around the calculation and listing of Impact Factors. We use the example of Pharmacy Practice: in 2015 for illustration. We hypothesize that a business-oriented system of measuring the science and quality of scholarly journals may not be the best option to avoid biases and conflicts of interest %K Journal Impact Factor %K Reproducibility of Results %K Selection Bias %K Conflict of Interest %K Periodicals as Topic %K Bibliometrics %U https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5061526/