%0 Journal Article
%T What Prompts College Students to Participate in Online Surveys? | Park | International Education Studies | CCSE
%A Kim Gustafson
%A Kunsoon Park
%A Narang Park
%A Wookjae Heo
%J International Education Studies
%@ 1913-9039
%D 2019
%R 10.5539/ies.v12n1p69
%X Online surveys are frequently used in higher education to collect students¡¯ opinions. This study investigated the factors associated with students¡¯ willingness to respond to online surveys. Using 540 samples from undergraduate and graduate students in the United States, this study conducted a factor analysis to categorize the reasons that students willingly participate in online surveys. Four factors were identified: Format, Affiliation, Content, and Contact. The regression analysis revealed format was significantly associated with the undergraduate students¡¯ online survey participation, while content was significantly related to the graduate students¡¯ online survey participation. These findings indicate the behavior of responding to online surveys may vary depending on the participants¡¯ educational level. They also suggest a need to develop different strategies when designing online surveys for educational purposes to enhance response rates
%U http://www.ccsenet.org/journal/index.php/ies/article/view/0/37945