%0 Journal Article
%T The Customer Value: A Bibliographical Review | Iannitto | International Journal of Marketing Studies | CCSE
%A Emanuele Iannitto
%J International Journal of Marketing Studies
%@ 1918-7203
%D 2019
%R 10.5539/ijms.v11n3p106
%X The perceived customer value is a multi-faceted concept and there is a relationship between the elements that compose an offering and the subjective interpretation of individuals. Within the same product category, different components are more meaningful to customers and have a different influence on shaping their value perception. Identifying the elements of value and the components that are meaningful to customers in a given distribution context helps marketers to focus on the specific characteristics that a value offering should have, in order to be more effective and resonate with the largest number of customers in a target market
%U http://www.ccsenet.org/journal/index.php/ijms/article/view/0/40432