%0 Journal Article
%T 论网络舆论风暴公式<br>Formula of Internet Public Opinion Storm
%A 匡文波
%A 周倜
%J 国际新闻界
%D 2019
%X 摘要 随着新媒体不断渗透至社会生活的各个方面，网络舆情层出不穷，许多研究都倾向于对策引导而忽略了对网络舆情产生和发展的影响因素及演变机制规律性的学理探索。因此，本文利用大数据案例分析法，在梳理2018年1月至2019年3月这15个月的重点网络舆情案例的基础上，总结并发现网络舆论风暴形成的重要影响因素，分别是新闻事件的重要性、敏感性、可到达性和模糊性，并且这些因素与网络舆论风暴的形成 成正相关关系，就此我们可以得到网络舆论风暴公式：网络舆论风暴=重要性×模糊性 ×敏感性×可到达性。<br>New media has continuously developed and penetrated into all aspects of social life, which leads to online public opinion emerging in endlessly. Many researches tend to discuss the guiding-measures, but ignore the theoretical summary of the influencing factors for the generation and development of online public opinion. In this article, we would adopt case analysis from big data, which in the foundation of those typical public opinion cases from January 2018 to March 2019. And we fnd that the importance, ambiguity, accessibility and sensitivity of information are directly related to whether it can develop into a storm of online public opinion storm, and these factors are positively correlated with the formation of the network media storm. We can come to the conclusion that the new media storm formula: Storm of online public opinion=Importance×Ambiguity×Sensibility×Reachability
%K 网络舆论
%K 舆情公式
%K 舆情演变<br>Storm of online public opinion
%K Formula of public opinion
%K Public opinion evolution
%U http://cjjc.ruc.edu.cn/CN/abstract/abstract973.shtml