%0 Journal Article
%T #malefitspo: Links between viewing fitspiration posts, muscular
%A Jasmine Fardouly
%A Ronald M Rapee
%A Scott J Fatt
%J New Media & Society
%@ 1461-7315
%D 2019
%R 10.1177/1461444818821064
%X Exposure to fitspiration content via social media can influence women¡¯s body satisfaction and exercise inspiration, but fitspiration exposure has not been investigated in men. This study examined links between the frequency of viewing fitspiration content on Instagram, and men¡¯s body satisfaction, appearance-based exercise motivation and health-based exercise motivation, and whether those relationships were mediated by muscular-ideal internalisation and/or appearance comparison tendency. Participants were 17- to 27-year-old Australian men who used Instagram (N£¿=£¿118). Frequency of viewing fitspiration content was not directly associated with body satisfaction or reasons for exercise. However, significant indirect pathways were observed through greater muscular-ideal internalisation and appearance comparison tendency. Viewing more fitspiration content was associated with greater muscular-ideal internalisation and higher appearance comparison tendency, which in turn was associated with less body satisfaction, more appearance-based exercise motivation and less health-based exercise motivation. Fitspiration appears to be more closely related to appearance than health in men
%K Appearance comparison
%K body image
%K exercise motivation
%K fitspiration
%K internalisation
%K males
%U https://journals.sagepub.com/doi/full/10.1177/1461444818821064