%0 Journal Article %T Using the Movies to Illustrate the Principles of Experimental Design %A Peter Strelan %J Teaching of Psychology %@ 1532-8023 %D 2018 %R 10.1177/0098628318762908 %X This article presents an innovative technique for teaching the principles of experimental design in a way that is entertaining and engaging for students. Following a lecture on experimental design, students participate in an experiment in which the teacher uses a funny segment from a movie to test the influence of implicit social norms. Randomly allocated ¡°participants¡± receive either laughter cues from the class (experimenter confederates) or no cues. Condition ¡°hilarity¡± ratings are compared, and the class as a whole discusses issues relating to experimental design including internal validity, random assignment, and independent and dependent variables. Student feedback, including pre- and postactivity ratings, suggests that the exercise may be useful for enhancing students¡¯ understanding of experimental design. Most importantly, the exercise provides a fertile context for active learning, and the usefulness of the exercise does not rely on the ¡°success¡± of the experiment itself %K experimental design %K research methods %K movies %U https://journals.sagepub.com/doi/full/10.1177/0098628318762908