%0 Journal Article
%T Preferred Image of Women on Indian Television: A Move from Classic Stereotypes
%A Namrata Sandhu
%J ANTYAJAA: Indian Journal of Women and Social Change
%@ 2456-3722
%D 2018
%R 10.1177/2455632718778395
%X This article seeks to suggest that televised portrayals of women should do justice to the evolving image of the present-day woman in India. Such portrayals will not only address the expectations of the audience but also serve desirable social (towards gender equity) and commercial ends
%K Women
%K television
%K stereotype
%K India
%K semantic differential scale
%U https://journals.sagepub.com/doi/full/10.1177/2455632718778395