%0 Journal Article
%T Simple Rules for a Network Efficiency Business Model: The Case of Vizio
%A Kurt Matzler
%A Sayan Chatterjee
%J California Management Review
%@ 2162-8564
%D 2019
%R 10.1177/0008125618825139
%X Business models that unlock efficiency across entire networks are becoming increasingly common in the so-called sharing economy. However, the principles underlying these models can also be used in B2B settings. This article proposes some simple rules that managers can use in a systematic process to build similar disruptive business models. It illustrates these rules by deconstructing the go-to-market strategy that resulted in Vizio becoming the dominant flat panel TV vendor in the United States
%K business models
%K business model development
%K business model innovation
%K case study
%K competitive strategy
%K value chains
%U https://journals.sagepub.com/doi/full/10.1177/0008125618825139