%0 Journal Article
%T How Managers Perceive Real
%A Omar A. El Sawy
%A Pernille Ryd¨¦n
%J California Management Review
%@ 2162-8564
%D 2019
%R 10.1177/0008125618818840
%X A new era of disruptive technologies and changing business practices is moving a number of industries toward the ¡°real-time¡± enterprise. With the increased capabilities of online digital platforms, managers need to deliver goods and services faster and respond rapidly to customers. It is therefore critical to ask what ¡°real time¡± means to managers, what real-time management entails, and learn how enterprises capture business value through real-time management, especially when the ability to adjust and operate in real time must be ingrained in an organization¡¯s culture, structures, and processes. This article shows that managers who use ¡°real time¡± in different ways can articulate different facets of experience and practices, leading to the ¡°Fast & Flow¡± framework. Thinking of real time as ¡°Fast & Flow¡± provides managers with insights for transitioning to real-time management that is better attuned to the organization, the market, and a technology-driven state of flux
%K organizational change
%K organizational design
%K process innovation
%K strategic management
%K technological change
%K information technology
%K time-based competition
%K time pressure
%K agility
%K cognitive psychology
%U https://journals.sagepub.com/doi/full/10.1177/0008125618818840