%0 Journal Article
%T Book review: Barry Leventhal, Predictive analytics for marketers: Using data mining for business advantage
%A Alan Wilson
%J International Journal of Market Research
%@ 2515-2173
%D 2019
%R 10.1177/1470785319852781
%U https://journals.sagepub.com/doi/full/10.1177/1470785319852781