%0 Journal Article %T Corporate Reputation: Being Good and Looking Good %A Antonio Argando£¿a %A Christine Choirat %A Donald S. Siegel %A Rosa Chun %J Business & Society %@ 1552-4205 %D 2019 %R 10.1177/0007650319826520 %X This article introduces the special issue on ¡°Corporate Reputation: Being Good and Looking Good.¡± Three of the five included articles help to reinforce a conclusion that ¡°being good¡± and ¡°looking good¡± are not dichotomous, mutually exclusive conditions. Rather, the two dimensions are linked in some kind of causal relationship for which continuing conceptual and empirical research is desirable. A fourth article concerns the reputational effects of the stock-option backdating scandal. The fifth article offers a critique of conventional approaches to defining and measuring reputation %K corporate reputation %K corporate social responsibility (CSR) %K corporate philanthropy %K corporate social performance (CSP) %K reputational damage %K scandal %K stock-option backdating %U https://journals.sagepub.com/doi/full/10.1177/0007650319826520