%0 Journal Article
%T Hillary Through TIME: The (Un)Making of the First Woman President
%A Danee Pye
%A Mary Anne Taylor
%J American Behavioral Scientist
%@ 1552-3381
%D 2019
%R 10.1177/0002764217711801
%X This essay critically examines Hillary Clinton¡¯s (Hillary) TIME Magazine coverage, from the first cover image as a First Lady in 1992, to the most recent cover as a 2016 presidential hopeful, and each of the focal images throughout TIME¡¯s 20-year coverage. Drawing from political and visual rhetoric as a primary lens, the analysis of each cover will investigate two primary texts: Hillary¡¯s image as coded by a social semiotic approach and the editorial reporting of TIME¡¯s senior writers. Each of Hillary¡¯s cover appearances and corresponding articles are then rhetorically analyzed with a focus on how her mediated image is perpetuated as a threat to political hegemony. Through these themes, we argue that the reporting and image construction of Hillary reinforces normative and status quo-journalism, and ultimately celebrates Hillary as a diplomat, senator, and wife, while disciplining her candidate image as a threat to the American presidency. After a thoughtful dialogue about each cover and the broader implications for political women as executive leaders, this article ultimately advances an argument for a new epistemological and ideological understanding of reporting for political women
%K Hillary Clinton
%K media
%K political rhetoric
%K visual rhetoric
%K TIME Magazine
%U https://journals.sagepub.com/doi/full/10.1177/0002764217711801