%0 Journal Article %T The Return of Ideology to China¡¯s Journalism Education: The ¡®Joint Model¡¯ Campaign Between Propaganda Departments and Journalism Schools %A Jian Xu %J Asia Pacific Media Educator %@ 2321-5410 %D 2018 %R 10.1177/1326365X18799134 %X In December 2013, the Propaganda Department of the Central Committee of the Chinese Communist Party (CCP) and the Ministry of Education jointly announced a nationwide ¡®joint model¡¯ between state propaganda departments and journalism schools in higher education institutions, signalling a new era for China¡¯s journalism education. The ¡®joint model¡¯ campaign aims to enhance the party¡¯s ideological control over journalism education in China¡¯s highly globalized, commercialized and digitized media environment. This essay examines the political context, concrete measures, expected benefits, debate and problems of the new era of China¡¯s journalism education %K China %K journalism education %K ¡®joint model¡¯ campaign %K Marxist view of journalism %K propaganda department %U https://journals.sagepub.com/doi/full/10.1177/1326365X18799134