%0 Journal Article
%T Book review: Dave Trott, Creative blindness and how to cure it
%A Merry Baskin
%J International Journal of Market Research
%@ 2515-2173
%D 2019
%R 10.1177/1470785319844446
%U https://journals.sagepub.com/doi/full/10.1177/1470785319844446