%0 Journal Article %T Fretting about Modest Risks Is a Mistake %A Matthew Rabin %A Max Bazerman %J California Management Review %@ 2162-8564 %D 2019 %R 10.1177/0008125619845876 %X Managers often engage in risk-averse behavior, and economists, decision analysts, and managers treat risk aversion as a preference. In many cases, acting in a risk-averse manner is a mistake, but managers can correct this mistake with greater reflection. This article provides guidance on how individuals and organizations can move toward greater reflection and a more profitable aggregate portfolio of decisions. Inconsistency in risk preferences across decisions is a costly mistake for both individuals and for organizations %K insurance %K decision making %K decision biases %K risk management %K risk %U https://journals.sagepub.com/doi/full/10.1177/0008125619845876