%0 Journal Article
%T Hollywood movies and China: Analysis of Hollywood globalization and relationship management in China¡¯s cinema market
%A Xu Song
%J Global Media and China
%@ 2059-4372
%D 2018
%R 10.1177/2059436418805538
%X China¡¯s cinema market has been growing dramatically in recent years. Hollywood exports revenue-sharing movies to China to receive additional box-office revenues. Although globalization accelerates Hollywood movies¡¯ domination in most global film markets, that is not the case in China. Hollywood studios encounter cultural and political complications in China¡¯s cinema market. This research reviews the interplay of Hollywood globalization and the complexity of China¡¯s cinema market, applies a relationship management perspective in analyzing Hollywood studios¡¯ China-focused endeavors, identifies and discusses five key relations, and analyzes why and how Hollywood studios have strategically managed the key relations to boost their revenue-sharing movies¡¯ box-office performance in China
%K China¡¯s cinema market
%K globalization
%K Hollywood
%K relationship management
%K revenue-sharing movies
%U https://journals.sagepub.com/doi/full/10.1177/2059436418805538