%0 Journal Article %T Introducing a Circular Economy: New Thinking with New Managerial and Policy Implications %A Khaled Soufani %A Mark Esposito %A Terence Tse %J California Management Review %@ 2162-8564 %D 2018 %R 10.1177/0008125618764691 %X Since the industrial revolution, we have been living in a linear economy. Our consumer and ˇ°single useˇ± lifestyles have made the planet a ˇ°take, make, disposeˇ± world. This refers to a unidirectional model of production: natural resources provide our factory inputs, which are then used to create mass-produced goods to be purchased and, typically, disposed after a single use. This linear economy model of mass production and mass consumption is testing the physical limits of the globe. It is, therefore, unsustainable and a shift toward a circular economy is becoming inevitable %K circular economy %K business models %K sustainability %K competitive strategy %U https://journals.sagepub.com/doi/full/10.1177/0008125618764691