%0 Journal Article
%T The Journey of Unicorn Uber from San Francisco to International Disruption
%A Haresh Barot
%A Poonam V. Chhaniwal
%J Asian Journal of Management Cases
%@ 0973-0621
%D 2018
%R 10.1177/0972820117744689
%X Uber, one of the most valuable and talked about private start-ups of today¡¯s time, took the transportation industry by storm through its technology enabled transportation solutions. This case study explores the journey of Uber from its inception to being one of the most valuable new organizations. It also tries to explore the various issues which the company countered in its journey of expansion and growth
%K Disruptive technology
%K customized transportation
%K Generation Y
%K global expansion
%K glocal products
%K transportation pain points
%U https://journals.sagepub.com/doi/full/10.1177/0972820117744689