%0 Journal Article
%T A Compass for Navigating Sharing Economy Business Models
%A Boyd Cohen
%A Pablo Mu£żoz
%J California Management Review
%@ 2162-8564
%D 2018
%R 10.1177/0008125618795490
%X The sharing economy has emerged in recent years as a disruptive approach to traditional business models. Drawing on a multi-year research program and a design-based methodology, this article introduces a framework and generative tool called the Sharing Business Model Compass. As an actionable framework, the Compass helps elucidate the multiple, innovative forms sharing economy businesses are adopting. As a generative tool, it enables entrepreneurs, investors, incubators, and incumbents interested in entering the sharing economy to create, present, and evolve a compelling sharing business model as well as evaluate its extent of robustness
%K sharing economy
%K business models
%K business model generation
%K decision-making tools
%K entrepreneurial management
%K design
%U https://journals.sagepub.com/doi/full/10.1177/0008125618795490