%0 Journal Article %T Book review: Richard J. Webber and Roger Burrows, The predictive postcode: The geodemographic classification of British society %A James Rothman %J International Journal of Market Research %@ 2515-2173 %D 2019 %R 10.1177/1470785319852521 %U https://journals.sagepub.com/doi/full/10.1177/1470785319852521