%0 Journal Article %T BRI: Bridging or breaking BRICS? %A Daya Thussu %J Global Media and China %@ 2059-4372 %D 2018 %R 10.1177/2059436418792339 %X This commentary piece looks at the implications for BRICS (Brazil, Russia, India, China, and South Africa) and on communications in general of China¡¯s Belt and Road Initiative (BRI) and argues that the dimensions of communication and culture are not only vital to these ambitious infrastructure projects but to date have not received the prominence they deserve %K Belt and Road Initiative %K BRICS %K China %K communication %K culture %U https://journals.sagepub.com/doi/full/10.1177/2059436418792339