%0 Journal Article
%T #fitspo on Instagram: A mixed
%A Carly Lisinski
%A Paige Coyne
%A Sara Santarossa
%A Sarah J Woodruff
%J Journal of Health Psychology
%@ 1461-7277
%D 2019
%R 10.1177/1359105316676334
%X The #fitspo ¡®tag¡¯ is a recent trend on Instagram, which is used on posts to motivate others towards a healthy lifestyle through exercise/eating habits. This study used a mixed-methods approach consisting of text and network analysis via the Netlytic program (N£¿=£¿10,000 #fitspo posts), and content analysis of #fitspo images (N£¿=£¿122) was used to examine author and image characteristics. Results suggest that #fitspo posts may motivate through appearance-mediated themes, as the largest content categories (based on the associated text) were ¡®feeling good¡¯ and ¡®appearance¡¯. Furthermore, #fitspo posts may create peer influence/support as personal (opposed to non-personal) accounts were associated with higher popularity of images (i.e. number of likes/followers). Finally, most images contained posed individuals with some degree of objectification
%K body image
%K fitspiration
%K Instagram
%K mixed methods
%K Netlytic
%U https://journals.sagepub.com/doi/full/10.1177/1359105316676334