%0 Journal Article
%T Women and Self
%A Amanda M. Durik
%A Maura Dooley
%A Meghan I. H. Lindeman
%J Psychological Reports
%@ 1558-691X
%D 2019
%R 10.1177/0033294118755096
%X Although self-promotion (communicating one¡¯s past accomplishments and positive characteristics) is important for obtaining career and educational opportunities, women feel uncomfortable when doing it, which limits their self-promotion success. This study tested which of the three possible theoretical mechanisms explained women¡¯s limited self-promotion success: (1) cognitive dissonance, (2) stereotype threat, and (3) backlash avoidance. In this experiment, college women (N£¿=£¿123) wrote a scholarship application essay and the ownership of the essay was varied experimentally. The essays were evaluated by the authors themselves and independent judges. The results were most consistent with a backlash avoidance mechanism whereby women feel uncomfortable self-promoting due to perceived social consequences
%K Self-promotion
%K women
%K backlash avoidance
%K cognitive dissonance
%K stereotype threat
%U https://journals.sagepub.com/doi/full/10.1177/0033294118755096