%0 Journal Article
%T Can disclaimer labels or Dove Evolution commercial mitigate negative effects of thin
%A Dinusha NC Cragg
%A Kate E Mulgrew
%A Lee Kannis-Dymand
%J Journal of Health Psychology
%@ 1461-7277
%D 2019
%R 10.1177/1359105317690037
%X We examined the comparative effectiveness of the Dove Evolution commercial and disclaimer labels as media literacy interventions. Women (N£¿=£¿287) viewed thin-ideal images by themselves, preceded by the Dove Evolution commercial, or containing specific or generic disclaimer labels. Participants completed pre- and post-test measures of body satisfaction, post-test social comparison, and media literacy. Interventions were not effective in mitigating drops in body satisfaction, reducing social comparison, or increasing media literacy, despite women understanding their purpose. A 2-week follow-up showed no delayed effects on media literacy. None of these interventions were effective in counteracting the negative effects of media exposure in women
%K body satisfaction
%K disclaimer labels
%K Dove Evolution
%K media
%K media literacy
%U https://journals.sagepub.com/doi/full/10.1177/1359105317690037