%0 Journal Article
%T Co
%A Md Abul Kalam Siddike
%A Youji Kohda
%J Journal of Creating Value
%@ 2454-213X
%D 2018
%R 10.1177/2394964318804689
%X Abstract Purpose¡ªThe main purpose of this study was to develop a service-system framework in which people interact with cognitive assistants (CAs) for co-creation of value, such as enhanced communication and better task management. Methodology¡ªQualitative research was undertaken to deeply investigate and explore the value co-created through people¡¯s interactions with CAs. A total of 32 interviews were conducted in three phases. The interview data were analysed using MAXQDA 12. Results¡ªThe results of this study indicate that most of the users use Apple¡¯s Siri, Amazon Eco or Google Home as their CAs and that people¡¯s interactions with CAs are influenced by their trust in and relative advantages of using CAs. The results also indicate that a diversity of value, such as enhanced communication, better task management, enhanced information retrieval, enhanced learning and better data-driven decisions, is co-created through interactions between people and CAs. Implications¡ªWe developed a service-system framework in which CAs are considered as actors and introduced the concept of ¡®autonomous agency¡¯ for controlling and coordinating people¡¯s interactions with CAs. Originality¡ªThis is the first study on the value co-creation from people¡¯s interactions with CAs (artificial-intelligence-based systems) by proposing a service-system framework in which CAs are considered as actors
%K Autonomous agency
%K cognitive assistants (CAs)
%K co-creation of value
%K trustworthiness
%K relative advantages of innovation
%K service systems
%U https://journals.sagepub.com/doi/full/10.1177/2394964318804689