%0 Journal Article
%T The Other Green Jobs: Legal Marijuana and the Promise of Consumption
%A Marc Doussard
%J Journal of Planning Education and Research
%@ 1552-6577
%D 2019
%R 10.1177/0739456X17719498
%X Legalizing marijuana at the state level establishes via fiat a new industry. In practice, legal marijuana constitutes a large-scale test of consumption-driven economic development policies, which seek to shape industry and job growth via changes in local spending. Drawing on the critical case of Colorado, I assess the economic development outcomes and future potential of legal marijuana, and evaluate the broader applicability of consumption-driven development processes heretofore confined to the arts and isolated local cases. While most states should be able to replicate Colorado¡¯s import-substitution gains, the most enduring economic benefits to legalization require place amenities that legalization alone cannot provide
%K marijuana legalization
%K economic development
%K consumption theory
%U https://journals.sagepub.com/doi/full/10.1177/0739456X17719498