%0 Journal Article %T Archive of the Ordinary: Jason Lazarus, Too Hard to Keep %A Shawn Michelle Smith %J Journal of Visual Culture %@ 1741-2994 %D 2018 %R 10.1177/1470412918782363 %X This article considers snapshot photography and affect through a reading of artist Jason LazarusĄ¯s Too Hard to Keep. LazarusĄ¯s project is an archive and shifting installation of anonymous photographs that donors can no longer bear to keep. It highlights the dual nature of the photographic snapshot ¨C simultaneously banal and emotionally charged, tedious and intensely affecting, private and public, a site of cultural normativity as well as resistance. The article proposes that because viewers of LazarusĄ¯s installations cannot know what specific feelings any of the images previously evoked, they are encouraged to contemplate shared practices of photography and the diffuse affective charge of ordinary photographs %K affect %K Jason Lazarus %K Too Hard to Keep %K photography %K snapshot %U https://journals.sagepub.com/doi/full/10.1177/1470412918782363