%0 Journal Article %T Narrating and explaining urban stories through inherited visual urban vocabulary %A Matevz Juvancic %A Spela Verovsek %J Visual Communication %@ 1741-3214 %D 2018 %R 10.1177/1470357217727676 %X This article proposes and formulates the visual urban vocabulary for tacit, intuitive, experiential, but none-the-less fast, plausible, generative, informative, sketch-like composition and visualization of urban stories. Through visual and socially ¡®inherited¡¯ clues, the authors explain the complexities of urban spaces, their elements, interrelations and cause¨Ceffect phenomena to expert and non-expert public alike. The rules, syntax and overall advantages of such a vocabulary are grounded in the existing linguistic, cognitive, psychological theories, visual sociology and theories of urban design, combined and supported by the authors¡¯ own research into visualizations and tools for evaluating, understanding and presenting urban spaces. With many illustrations, the article demonstrates the use for ¨C and the use of ¨C generic urban stories in discussions about urbanity, urban environments, livable places, etc. and positions them into educational, research and participatory planning and commercial contexts %K experiential visualization %K lay public %K urban design %K urban qualities %K visual communication %K visual language %K visual vocabulary %U https://journals.sagepub.com/doi/full/10.1177/1470357217727676