%0 Journal Article
%T Investigation of Luxury Values in Shopping Tourism Using a Fuzzy
%A Antonia Correia
%A Metin Kozak
%A Seongseop (Sam) Kim
%J Journal of Travel Research
%@ 1552-6763
%D 2019
%R 10.1177/0047287517741005
%X This exploratory study, based on 316 questionnaires completed by mainland Chinese tourists in Hong Kong, investigates whether certain conditions are sufficient to motivate tourists¡¯ decisions to buy luxury products. The results of fuzzy-set qualitative comparative analysis reveal that a combination of four conditions (emotional attachment, fashion leadership, prestige sensitivity, and social value) is sufficient to influence tourists to shop for luxury brands. It must be pointed out, however, that the four conditions are unnecessary in some social and shopping contexts, and thus the findings do not reject the possibility that alternative conditions may also influence luxury shopping decisions. This study using fuzzy-set theory demonstrates that tourists who score highly in all four conditions constitute an almost perfect subcategory of luxury shoppers. Therefore, it is recommended that other scholars examine the conditions that are sufficient to influence tourists rather than concentrating on other factors
%K luxury shopping
%K shopping tourism
%K shopping behavior
%K Chinese tourists
%K Hong Kong
%U https://journals.sagepub.com/doi/full/10.1177/0047287517741005