%0 Journal Article
%T Tourists¡¯ power perception at an ethnic festival: A qualitative approach
%A Guangquan Dai
%A Jin Wei
%J Journal of Vacation Marketing
%@ 1479-1870
%D 2019
%R 10.1177/1356766718796064
%X The aim of this article is to explore tourists¡¯ power perception and its influence on tourists¡¯ feedback at an ethnic festival. Based on a combination of sociology¡¯s mutual gaze theory and psychology¡¯s power theory, a case study and a qualitative research method are employed to conduct the study. Results indicate that the hosts dominate relations with tourists during the process of mutual gaze; additionally, the powerlessness felt by tourists and the unsatisfactory feedback obtained from them are partly attributed to the hosts¡¯ arrangements and control. In management inspiration, hosts should place more emphasis on improving tourists¡¯ sense of power to develop event tourism sustainably
%K Ethnic festival
%K host¨Cguest relations
%K mutual gaze
%K tourists¡¯ power perception
%K qualitative approach
%U https://journals.sagepub.com/doi/full/10.1177/1356766718796064