%0 Journal Article
%T Listening to consumption: Towards a sonic turn in consumer research
%A Gretchen Larsen
%A Maurice Patterson
%J Marketing Theory
%@ 1741-301X
%D 2019
%R 10.1177/1470593118787583
%X In seeking to orient consumer research towards the sonic, this article has three objectives. First, to chart the emergence of the ¡®sonic turn¡¯ in the social sciences and, relatedly, to register the echoes of such a turn in consumer research. Second, to draw together the implications of this turn for the ontological, epistemological and methodological foundations of consumer research as a culturally framed social science. Third, to tease out the potential impact of the turn to sound in an intellectual context that remains relatively silent, by addressing the question: what does it mean to listen to consumption? We conclude that the sonic turn does not simply present a set of new objects for enquiry but rather offers a fresh analytical lens that provides a non-linguistic means of appreciating consumption. Such a move opens up the space for new, alternative and disruptive ways of thinking about and doing consumer research
%K Consumer research
%K epistemology
%K methodology
%K music
%K ontology
%K sonic
%K turn
%U https://journals.sagepub.com/doi/full/10.1177/1470593118787583