%0 Journal Article
%T A Dynamic Stakeholders¡¯ Framework in a Marketing Systems Setting
%A Christine Domegan
%A Patricia McHugh
%A Sinead Duane
%A Tina Flaherty
%J Journal of Macromarketing
%@ 1552-6534
%D 2019
%R 10.1177/0276146719835287
%X A marketing systems approach to stakeholders has never been more important in an increasingly interconnected world. Recognising the inherent limitations of a firm-centric stakeholder stance, this paper proposes a dynamic stakeholders framework to examine the interacting nature of interrelated and interdependent stakeholder effects from a societal perspective. It presents a systemic stakeholders framework that incorporates several defining features and core propositions based on Layton¡¯s MAS mechanisms and Coleman¡¯s Boat. The contribution of a dynamic stakeholders¡¯ marketing system framework is not so much in identifying or defining the appropriate marketing mechanisms at work but in understanding the continuous feedback nature of the macro-micro-macro everyday dynamics which stakeholders listen to, learn about and leverage to act, react and interact
%K marketing systems
%K stakeholder theory
%K value creation
%K social mechanisms
%K stakeholder dynamics
%U https://journals.sagepub.com/doi/full/10.1177/0276146719835287