%0 Journal Article
%T Situating Humans, Technology and Materiality in Value Cocreation
%A Stephen L. Vargo
%J Journal of Creating Value
%@ 2454-213X
%D 2018
%R 10.1177/2394964318809191
%U https://journals.sagepub.com/doi/full/10.1177/2394964318809191