%0 Journal Article
%T Engaging Destination Stakeholders in the Digital Era: The Best Practice of Italian Regional DMOs
%A Maria Della Lucia
%A Mariapina Trunfio
%J Journal of Hospitality & Tourism Research
%@ 1557-7554
%D 2019
%R 10.1177/1096348018807293
%X This article examines the underinvestigated topic of how destination marketing organizations (DMOs) engage stakeholders in destination management and marketing through leverage on off-line tools, official destination websites, and social media platforms. Building on a significant body of literature and advances in quantitative and qualitative research, we provide three methodological tools: two scales assessing DMO stakeholder engagement off-line and online and a social media index measuring tourist engagement. Our results confirm that in Italy regional DMOs are capitalizing on the digital platforms and off-line participatory tools to enhance stakeholder engagement in destinations¡¯ decision making. Theoretical and managerial implications for destination management in the digital era are suggested
%K destination management
%K stakeholder engagement
%K off-line tools
%K digital platforms
%K social media index
%U https://journals.sagepub.com/doi/full/10.1177/1096348018807293