%0 Journal Article
%T Identifying the congruence among the presumed, communicated and perceived brand positioning strategies of Indian automobile brands
%J Journal of Business Studies
%D 2019
%R 10.4038/jbs.v6i1.40
%K Automobile industry
%K Car brands
%K Congruence
%K Perceived strategies
%K Positioning activities
%U https://jbs.sljol.info/articles/10.4038/jbs.v6i1.40/