%0 Journal Article
%T COMPETITIVE ACTION REPERTOIRE IN THE TELECOMMUNICATIONS INDUSTRY
%A Barun
%A Tereza
%A Tipuri£¿
%A Darko
%J -
%D 2020
%R 10.32910/ep.71.1.2
%X Sa£¿etak Our paper describes how competitive action repertoire concept and the external regulatory environment influence the performance of a firm in the regulated telecommunications sector. Based on panel data of 103 firms across Europe that provide fixed broadband Internet to end customers during the time period of 3 years, results indicate that aggressiveness and the complexity of an offer have a positive relationship with market share growth. Contrary to widespread views, we find that the most aggressive firms in the market in fact lose market share on a year-on-year basis. Our results suggest that complexity and aggressiveness have a positive relationship with changes in market share gains and that the effects hold for non-regulated firms, but not for regulated ones
%K competitive dynamics
%K competitive repertoire
%K regulation
%K telecommunications industry
%K fixed broadband
%U https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=341308