%0 Journal Article
%T PUBLIC RELATIONS
AND PRO BONO CAMPAIGNS
%A Novoselac
%A Veronika
%A Sedak
%A Kristijan
%J -
%D 2019
%X Sa£żetak Corporate social responsibility (CSR) is a concept in which a business subject willingly and in interaction with other parties decides to contribute to a better society. CSR builds and connects businesses, employees and the community. One example of such business is taking on cases pro bono (Latin: for the public good). Representing clients for free on a volunteering basis is an acceptable and welcome way of solving business problems, mostly for financial reasons. For companies and organizations, it is a method of building new social and professional relationships through the active building of image and expanding their list of satisfied clients
%K corporate social responsibility
%K public relations
%K pro bono
%U https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=339234