%0 Journal Article
%T CORPORATE BRANDING THROUGH CORPORATE SOCIAL RESPONSIBILITY
%A Stoyanov
%A Philip
%A Stoyanova
%A Tsvetana
%J -
%D 2019
%X Sa£żetak The role of corporate social responsibility (CSR) in the corporate branding process involves managing corporate image and reputation in the minds of others. Contemporary organizations are aware that CSR actions are being carefully monitored not only by consumers, but also by all stakeholders. Enhanced interest in social and environmental issues highlights the need for corporate branding strategies to reflect cultural trends in a wider environment to which organizations belong
%K Corporate social responsibility
%K brand
%K corporate branding
%K corporate image
%K corporate reputation
%U https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=332628