%0 Journal Article
%T Understanding generation Z＊s travel social decision-making
%A AbouElgheit
%A Emad
%A Dimitriou
%A Christina K.
%J -
%D 2019
%R 10.20867/thm.25.2.4
%X Saˋetak Purpose 每 To propose a new decision-making process that Generation Zers adopt when they shop for travel and tourism services through social and mobile applications (i.e., hotels, airlines, attractions, and restaurants). Design 每 A qualitative research was used to explore the changes and unique characteristics of the Generation Z＊s different stages of social travel decision-making. Methodology 每 A conceptual approach that relies on an extensive literature review of classical decision-making models reflecting the changes and differences in each stage in the process. Approach 每 The authors rely on Engel-Kollat-Blackwell＊s (EKB) consumer decision-making model as a base to understand and propose a modified model. Findings 每 The authors propose a new social decision-making process model for Generation Z. The proposed model consists of five stages and each step is deeper and more complex than ever before. These stages are as follows: 1) Inspiration, 2) Need for Social Recognition, 3) Planning, Search and Evaluation, 4) Booking, and 5) Post-Booking Evaluation. Originality of the research 每 The paper is the first study to propose a unique decision-making process for Generation Z travellers in the realm of social and mobile business
%K Generation Z
%K social travel
%K marketing
%K consumer decision-making model
%K social media
%K consumer behaviour
%K mobile apps
%U https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=330466