%0 Journal Article %T Is ¡°Behavior¡± the Problem? %A Adam Factor %A Arie W. Kruglanski %A Katarzyna Ja£¿ko %J - %D 2018 %R 10.5964/spb.v13i2.26138 %X Doli¨½ski (2018, this issue) deplores the near absence of ¡°real behavior¡± in social and personality studies and attributes to that omission several problems in our research. We concur in the depiction of problems but take issue with the diagnosis. In a sense, most we ever study is behavior (the definition of the concept is quite broad). The problems are better understood as those of validity, generalizability and consequentialityin contemporary social/personality research and they stem from the ¡°double whammy¡± of (occasionally unwarranted) IRB restrictions on social/personality research and unrealistic perfectionism that constrain our efforts %K [behavior %K social psychology] %U https://spb.psychopen.eu/index.php/spb/article/view/2351