%0 Journal Article %T Practical Argumentation as Reasoned Advocacy %A Marcin Lewin£¿ski %J - %D 2017 %R https://doi.org/10.22329/il.v37i2.4775 %X Abstract The paper offers a theoretical investigation into the sources of normativity in practical argumentation. The chief question is: Do we need objectively-minded, unbiased arguers or can we count on ¡°good¡± argumentative processes in which individual biases cancel each other out? I address this question by analysing a detailed structure of practical argument and its varieties, and by discussing the tenets of a comparative approach to practical reason. I argue that given the comparative structure proposed, reasoned advocacy in argumentative activity upholds reasonableness whenever that activity is adequately designed. I propose some basic rules for such a design of practical argumentation %U https://informallogic.ca/index.php/informal_logic/article/view/4775