%0 Journal Article %T Clothing as a Communication System and Variables In Semiotic Analyzes for Clothing %A Tutku Ceren RU£¿AN %J - %D 2019 %X The semiology which studies with the basic principle that the objects have addressed a matter other than themselves reveals the communication talents of the objects by reading the material culture through the cultural meaning. Meaning in metaphysical remembrance towards clothing, one of the material culture items forms a selection based on clothing paradigms and an arrangement based on high consensus, creates a communication system that takes place at the symbolic level. On the other hand, in the reading of clothing code, the variables that cause the meaning that the sender intended and the meaning of the receiver inferring transmission to be different. In this study, the variables causing the meaning deviation in this codec are explained with examples. In this communication system, it is concluded that clothing indicators have the variables in the semiotic analysis. The reciever and the sender do not have a equal or similar cultural background, the receiver does not have the necessary field information to read the relevant garment, the receiver and the sender have different areas of experience in the community, exhibiters have different symbolic references in different regions %K Giyim %K G£¿stergebilim %K Simgesel £¿leti£¿im %U http://dergipark.org.tr/erciyesiletisim/issue/42719/440581