%0 Journal Article
%T DIFFERENCES IN THE IMPULSE BUYING BEHAVIOR IN THE CONTEXT OF DEMOGRAPHIC FACTORS
%A Baran ARSLAN
%J -
%D 2018
%X In this study, it was aimed to determine the differences in impulse buying behavior in terms of demographic characteristics. The main mass of the research is the consumers of the Ready-made Clothing Sector which are active in £¿stanbul and £¿anl£¿urfa provinces. The created questionnaire form was applied to 327 people. After the surveys were edited, 309 people were evaluated. The data obtained as a result of the questionnaire study were analyzed by SPSS program. Factor analysis, cronbach alpha test, frequency analysis, t-test analysis and anova test analysis were performed. As a result of the analyzes made, it is seen that there is no difference in the impulse buying behavior of the demographic factors
%K Anl£¿k sat£¿n alma
%K demografik fakt£¿rler
%K t¨¹ketici
%K t¨¹ketici davran£¿£¿lar£¿
%U http://dergipark.org.tr/econharran/issue/38815/451278